When you are running any kind of an ecommerce, then the first thing that you need to do is capture your customers’ attention the second they get on your website, and the best way to do that is with great design. But, after you’ve caught their attention you need to keep it and the way to do that is with great content. So, if you don’t know how to do that, here are a few websites to give you some ideas.
Style Saint is an ecommerce website that has found a way to get their customers to subscribe to their website. If you also have a “subscribe” button on your website, then this is a good tip for you to follow. The people at Style Saint have figured out that people are attracted to numbers, so they made sure that they listed all of the benefits that their customers get from subscribing to their website, like a 10 percent discount after subscribing, and that is definitely something that you should also consider doing. They have also added a “connect to Facebook” button that is also very useful and guaranteed to get you more customers since it gives your ecommerce website more exposure.
Oak Street Bootmakers
Oak Street Bootmakers are a company that have followed the first rule to creating a great ecommerce website- a name that is easy to remember and instills a very high level of quality. This store, unlike Style Saint, is one that does not rely on social media or any other marketing channels at all. What they have done is gain customers over time with the high quality products that they offer. The company has been on the market for years, and will probably continue to do so, since as their motto suggests, their boots are “Designed for longevity”.
Norwegian Rain is an ecommerce website that was launched in 2009 and is a store that is very well-defined and marketed. As the name suggests, they sell high-end outerwear that is meant for rainy weather. The design of the entire website is amazing, very elegant and clean looking, yet it still gives off a very modern vibe. All of the products that Norwegian Rain offers look stunning on the ecommerce itself, since every product is accompanied by very professional product images and detailed product descriptions next to them.
Whether you choose to go for a very social media oriented way of work, or to shut social media out of your way of working completely, hopefully these websites can help you see the pros and cons of running an ecommerce website either way. No matter what kind of approach you go for, just make sure to be the one that works the best for your company and the type of products you sell.
— Deevra Norling (@DeevraNorling) 22 de mayo de 2017